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BIG3 Exit Interview: Ice Cube and the League’s Top Brass Look Forward to Year Three

PUBLISHED September 4, 2018 | News

With season two of the BIG3 in the books, the league’s top brass is excitedly looking forward to its third year. The three-on-three basketball league—co-founded by rapper, actor, writer, and producer Ice Cube—has already defied odds to a degree by making it to Year 2. The second season saw Nancy Lieberman, aided by MVP (and former Clipper) Corey Maggette, lead Power to its first championship. (Per league rules the team—also featuring Cuttino Mobley, Quentin Richardson, Big Baby Davis and Birdman Andersen—will remain intact for its title defense next summer.)

In late August, The Crossover caught up up with Cube, commissioner Clyde Drexler, chairwoman Amy Trask, and Lieberman to discuss a range of topics, including their expectations for season two, inclusiveness in the BIG3, and more.

SI: What were your goals for Year 2 of the league?

CUBE: First of all, have great games. Make sure that the games were entertaining, we adjusted some rules to try to ensure that games would end in play and not at the free-throw line. And the next goal was to grow the fan base, in arena and on television. We knew we had some challenges because we were live on the same day we were trying to sell an arena. You could have watched at home. To have people come to the game and watch us on TV let us know we were moving in the right direction.

TRASK: I would add to that, we wanted continued international growth. Our first season we had time to make only three dozen arrangements for games to be broadcast internationally. This year, that grew, we were broadcast in 47 countries around the world.